Lesson 13: Microsoft thinks I’m retarded

Not because of Windows, or user interfaces, or XBox 360, or any of those other things. But only because when it decides to show me how totally great the new MSN Messenger is, this is how it chooses to do it:


OMG new messenger LOL RLY??!? LOLOL

Look, I know that people type like idiots on instant messenger. I deal with it every day, and every day it scorches all parts of my heart, soul and body. But here’s the thing — I know the experience so well that I can tell this advertisement is entirely synthetic. Is there some reason that “Jen” is perfectly capable of writing “I straightened it” in the early going of this conversation, but mentally breaks down to “Let’s go 2 movie too” by the end of it?

For that matter, is the sort of person who chooses to abbreviate a two-character word like “to” with the number “2″ particularly likely to give a shit about properly punctuating the word “Let’s”? Or, if we look up — waaaaaay up — to the start of this stirring exchange, the sort of person who would take care to put an apostraphe in front of “‘do”, so that Jen would be aware that it is an abbreviation of “hairdo” and not the verb, “to do”?

Does the commitee of advertisers who put this together actually use Messenger, ever? Putting aside the fact that we’re encouraged to appreciate all the new features of the tool through the lens of two dim-witted-but-implausibly-attractive women discussing their hair, shopping and going 2 the movies lol, could Microsoft not admit that they didn’t have anyone on staff illiterate enough to represent accurate chat laziness?

Look, Microsoft, I’m not stupid. I know you think I am, but I can smell marketing fakery a hundred miles away. Next time you want to simulate instantly-messaged banality, you really don’t have to go all that far.

LOL.

Comments (9)

  1. Tara wrote::

    You updated! Yay!

    Tuesday, June 20, 2006 at 9:50 pm #
  2. Glark wrote::

    The type is small but it actually looks like “I straightend it.”

    Wednesday, June 21, 2006 at 1:18 am #
  3. Mike wrote::

    Oh my God, you’re right.

    They mis-spelled “straightened” on purpose too. By leaving out the last vowel.

    I don’t know if that makes this better, or worse.

    Wednesday, June 21, 2006 at 8:04 am #
  4. Kate wrote::

    That commercial is so lame. Nobody capitalizes the first letter at the beginning of a sentence AND abreviates “to” with a “2″.

    Wednesday, June 21, 2006 at 5:20 pm #
  5. Mike wrote::

    That is just 2 true!

    Wednesday, June 21, 2006 at 9:28 pm #
  6. Tak wrote::

    ROOFLES! OMG, 2 tru… IMHO, M$ r luzrs… o, n U gag on cok.

    Tuesday, July 4, 2006 at 7:14 pm #
  7. Coleen wrote::

    UPDATE, you.

    Tuesday, July 11, 2006 at 5:38 pm #
  8. Amber wrote::

    You are serisouly the funniest person on the internet right now. I read you at work and you make me laugh so hard, you will probably get me fired. And you’re really fucking hot. Just so you know. You are serisouly the funniest person on the internet right now. I read you at work and you make me laugh so hard, you will probably get me fired. And you’re really fucking hot. Just so you know.

    Monday, July 17, 2006 at 2:23 pm #
  9. Craig wrote::

    I’m not going to issue an opinion on your personal hotness, due to my respect for boundaries and all, but I do agree with how infuriating that ad really is. Instead of fighting idiocy, it tacitly condones it. Bah!

    Friday, September 29, 2006 at 4:24 pm #