Call me before you’re dead; we’ll make some plans instead
I’m off to a cottage for the weekend, but I leave you with this:
Genius. Happy 4th to my American boyz, and Happy Canada day to my Hoser Playaz.
…the Subway Lobster Sub. Twelve inches of fresh, tasty lobster meat at lunch! Yours, for only $17! Or double the meat for an extra $3! For an affordable $20 meal! Holy what the fuck!
Look, I know that you get local-interest lobster-based offerings (the McDonald’s McLobster is my personal favorite), but who aside from the morbidly curious or the internet-fame-seeking is going to walk in and grab one of these? I admit that I was going to buy one just to make fun of it, but I forgot my digital camera at home today and I’ve been saving up for a Q-Ray bracelet to make fun of it, too — I can’t afford both, and frankly cosmic rays from costume jewelry has more comic potential to me.
Has anyone else actually secured financing to eat one of these, though? Surely someone is willing to pay money that would otherwise get them two full pizzas, just to savor the Atlantic flavor?

Eat fresh!
…but who cares. Good for whoever can do this, and for making it so fun for so many.
Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.
(via Mightygodking)
Edited to add: So, I now know how he did it. He had a viral video of dancing ridiculously while on a trip to Asia, which got him a deal from Stride Gum to travel to other places and dance ridiculously. He then pitched them to sponsor him again, but this time go dance with all the people who’d emailed him from around the world.
After learning this, I have decided it is no less awesome for having been paid for. I wish I could sell out so successfully.
As much as we’d like to think the best of animators in the 1980s, attempting to craft quality entertainment that would educate as well as delight, it takes only the most cursory hindsight to realize just what kind of pimps they really were. Aside from Sesame Street (or anything on PBS), can you even remember a childhood program from that era that wasn’t designed specifically to sell a toy line? If you can, let me know which one — because otherwise I’ll just resign everything I consumed between the ages of 8 and 12 as one extended commercial.
Now I say this, but you should know I do so without any bitterness. When they worked, they were really good commercials, and on their worst day could still outshine some of the episodes of Reading Rainbow that I had to sit through. Sorry LeVar Burton, but it’s true — watching kids read is not quite as exciting as reading on one’s own, which compared to shows about trucks that become robots to fight other robots that can become jets isn’t very exciting at all. But you don’t have to take my word for it.1 Well-done toy-tie-in cartoons could operate on three levels very successfully, when done right:
When done wrong, well, you got C.O.P.S.. But let’s try not to dwell on that.
I actually used to feel a bit bad for the shows that were obviously toy commercials, but that had to support such crappy goods that it made storytelling nigh impossible. Kids didn’t tune in because the premise of the show was either so unfamiliar or so patently insane that it was a waste of time, and so you’d end up seeing episodes pop up at six-thirty in the morning on a Tuesday, or joined in progress if a football game ended earlier than expected.
Bionic Six (1987)
Pros:
Cons:
Jayce and the Wheeled Warriors (1985)
Pros:
Cons:
The Winner: Jayce and The Wheeled Warriors.
Sure, they’re both based on crappy toys that I’m not sure were even available in Canada. Yeah, they’re both about families facing danger and adventure and proving their values… but one does so much better than the other at hiding it.
Look, when I’m at the age where these shows are anything other than painful, “awesome” is not defined by learning lessons about Telling The Truth, or finding out how Families Can Be Fun. Trying to encode that into the same half hour that’s trying to sell me cheap plastic shit just isn’t going to work. Just give me lasers blowing up monsters, and I’m going to be just fine.
Jayce and the Wheeled Warriors may be lying to me about how crazy-awesome it is, but it’s a sweet lie, and I want to hear it.
1 Possibly my most obscure joke ever.
(via Barats and Bareta, thank you Torrent)
So I'm done having killer mysterious headaches and surprising personal calamities and getting doubly suprising promotions. I Twitter now (peep that HA HA HA see what I did there) and I'm back to blogging, so it's now officially more than you can stand.
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