The Great Escape
Even with all the feel-good Olympics commercials kicking around lately, I didn’t think I’d seen anything quite so lovely as this ad from Tropicana, in which they bring “sunlight” on day 31 without daylight in Inuvik.
The genuinely delighted reactions from so many in the ad are contagious, and I’m all for genuinely creative ideas like this.
But half of the impact here is the song, Patrick Watson’s “The Great Escape”. And by happy surprise it took barely any effort at all to turn up an entirely more beautiful video that goes right along with it.
Tina and I watched it together tonight, and both had the same immediate sense — it reminded us both strongly of so many Canadian National Film Board animations we’d seen through our childhood: hand-drawn, pencil-animated, physical and dirty and tangible.
It’s such a delight to see that there’s animation out there, so perfect in tone and feeling, that still gets in under your fingernails.
jagosaurus on March 3rd, 2010
Dammit. I’m not supposed to cry at work.